Privacy Policy

Last Updated: 1st October 2025

Digi Focus (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, products, and services.

By using our site or services, you agree to the terms outlined in this policy.

1️⃣ Information We Collect

We may collect the following types of information:

Personal Information

When you contact us, book a demo, or use our services, we may collect:

Name

Email address

Phone number

Business name

Job title or role

Other details you voluntarily provide through forms or messages

Usage Data & Cookies

When you visit our website, we automatically collect:

IP address and browser type

Pages visited, time spent on the site, and referral sources

Device information (desktop, mobile, tablet)

Cookie data to improve site performance and user experience

Cookies help us analyse trends, remember your preferences, and tailor our content. You can disable cookies in your browser at any time.

2️⃣ How We Use Your Information

We use your information to:

Provide, personalise, and improve our services

Respond to enquiries and support requests

Send you relevant updates, offers, or product information

Manage appointments, demos, and customer communication

Analyse website performance and improve our marketing

Comply with legal obligations

We will never sell, rent, or trade your information to third parties.

3️⃣ How We Protect Your Information

Your data security is our priority.
We use industry-standard encryption, secure servers, and restricted access to ensure your information is safe from unauthorised access, alteration, or disclosure.

All customer data processed through our AI and automation systems complies with Australian data privacy and anti-spam regulations.

4️⃣ Data Retention

We retain personal information only as long as necessary to:

Provide our services

Comply with legal obligations

Resolve disputes

Enforce our agreements

You can request deletion of your data at any time (see section 7).

5️⃣ Third-Party Services

Our website and systems may integrate with trusted third-party providers such as:

Payment processors

Email and SMS platforms

Analytics and CRM tools

These providers only access the information necessary to perform their functions and are required to handle it securely and confidentially.

We also use tools like Google Analytics to monitor site usage and improve performance.

6️⃣ Marketing Communications

By submitting your details or booking a demo, you may receive updates, offers, or newsletters from Digi Focus.

You can unsubscribe at any time by clicking “Unsubscribe” in our emails or replying “STOP” to SMS messages.
We comply with the Spam Act 2003 (Cth) and respect your communication preferences.

7️⃣ Your Rights

You have the right to:

Access and review the personal information we hold about you

Request corrections to inaccurate data

Request deletion of your personal information

Withdraw consent for marketing communications

To exercise these rights, please contact us.

8️⃣ International Data Transfers

If we transfer your data outside Australia, we ensure that the destination country offers adequate data protection measures in compliance with the Privacy Act 1988 (Cth).

🔟 Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations.
All updates will be posted on this page with a revised “Last Updated” date.

📞 Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact us.

Disclaimer & Terms of Use

Last Updated: 1st October 2025

By accessing and using the Digi Focus website (“Site”) and our products or services (“Services”), you agree to the following Terms of Use.
If you do not agree with these terms, please do not use our Site or Services.

1️⃣ General Disclaimer

All information provided on this website is for general informational and marketing purposes only.
While we make every effort to ensure the information on our Site is accurate and up to date, Digi Focus makes no warranties or representations regarding:

The accuracy, reliability, completeness, or timeliness of any information, products, or services displayed.

Any specific business outcomes, sales increases, or performance improvements as results may vary between clients.

Your use of the information and materials on this website is entirely at your own risk. It is your responsibility to ensure that any products, services, or information meet your specific requirements.

2️⃣ No Legal, Financial, or Business Advice

The content on this website and within our marketing materials should not be considered professional advice.
While Digi Focus specialises in automation and lead conversion systems, we do not provide legal, financial, or business guarantees.

You should seek independent professional advice before relying on any information contained on this website.

3️⃣ Use of Our Services

When you engage with Digi Focus or use our Services, you agree to:

Provide accurate, current, and complete information during sign-up or onboarding.

Use our Services for lawful purposes only.

Not misuse or attempt to gain unauthorised access to our systems, data, or networks.

We reserve the right to refuse or terminate service to any individual or business that breaches these terms or acts in a manner that could harm Digi Focus or its clients.

4️⃣ Intellectual Property

All content, designs, graphics, logos, trademarks, and text displayed on the Digi Focus website are the intellectual property of Digi Focus or its partners and are protected under Australian copyright law.

You may not copy, reproduce, modify, republish, or distribute any content from this Site without prior written consent from Digi Focus.

5️⃣ Limitation of Liability

To the fullest extent permitted by law, Digi Focus, its directors, employees, and partners will not be liable for any:

Direct, indirect, incidental, or consequential losses

Loss of data, revenue, or profits

Business interruption or reputational damage arising from your use of our Site or Services

Our total liability in connection with any Service is limited to the amount you have paid to Digi Focus for that Service.

6️⃣ Third-Party Tools & Integrations

Our Services may integrate with third-party tools or platforms (e.g., SMS gateways, CRMs, analytics tools).
We are not responsible for the operation, reliability, or privacy practices of those third parties.
You are encouraged to review their terms and privacy policies directly.

7️⃣ External Links

This website may contain links to external websites not operated by Digi Focus.
We provide these links for convenience only and do not endorse or take responsibility for their content or availability.

8️⃣ Changes to Terms

We may update these Terms of Use at any time without prior notice.
Any changes will take effect immediately upon posting on this page.
Continued use of our Site or Services constitutes your acceptance of any revisions.

9️⃣ Governing Law

These Terms of Use are governed by and interpreted in accordance with the laws of Australia.
Any disputes arising under these terms shall be subject to the exclusive jurisdiction of Australian courts.

Contact Us

For any questions about these Terms or our Disclaimer, please contact us

❓ Won't following up on old leads feel pushy or damage our brand?

Answer: Not when it's done properly.

Our approach is designed to restart a conversation — not pressure someone into buying. Messaging is written to feel natural, relevant and consistent with your business, giving the prospect an easy opportunity to respond if they're still interested.

If they're not interested, that's respected. The goal is simply to identify the people who are open to having another conversation and bring those opportunities back to your team.

Your brand and customer experience always come first.

❓How quickly will we see results?

Answer: Results can vary depending on the type of follow-up, the quality of your existing leads, your offer and how quickly prospects respond.

Speed-to-Lead can begin engaging new enquiries as soon as the system is live, while 48-Hour Re-Capture and Database Reactivation are designed to create new conversations from opportunities that have gone quiet or been sitting in your CRM.

Some businesses may start seeing responses quickly, while others take longer. The focus is on building a consistent follow-up system that keeps opportunities moving — not promising results within a fixed timeframe.

❓ Do we need to change our CRM or existing systems?

Answer: In most cases, no.

DigiFocus is designed to work alongside your existing sales process and can integrate with many commonly used CRM and lead management systems.

We first look at the systems you're already using and determine the simplest way to connect the follow-up process without unnecessarily changing how your team works.

If you don't currently use a CRM, we can also discuss options for working with your existing lead data.

❓ Will the automated follow-up feel robotic or impersonal?

Answer: No. The goal of automation isn't to replace genuine human conversations — it's to make sure those conversations have a better chance of happening.

Your follow-up messaging is built around your business, your audience and the way you communicate.

The system handles the repetitive follow-up in the background, while interested prospects are brought back to your team when they're ready to talk.

❓ How do I know if DigiFocus is right for my business?

Answer: DigiFocus is best suited to businesses that are already generating enquiries but know some opportunities are being lost through slow, inconsistent or incomplete follow-up.

You may have new enquiries that aren't being contacted quickly enough, prospects who go quiet after the first few attempts, or older leads sitting in your CRM that haven't been revisited.

The first step is a Revenue Recovery Assessment, where we look at your current follow-up process, identify where opportunities may be slipping through the cracks, and determine whether DigiFocus is the right fit for your business.

If we don't believe there's a worthwhile opportunity to improve your follow-up, we'll tell you.